Here in the A, we like to celebrate our hometown heroes. Outkast’s Big Boi is always a favorite from ATL’s rap and hip-hop scene. So we’re excited to see him featured on Budweiser’s new, limited-edition tall boy, which has been dubbed the TallBoi. It’s cooler than a polar bear’s toenails, y’all, and only available in Georgia. The effort is just one way the major beer labels are trying to remain culturally relevant in a world where local breweries can do a better job at authentically tapping into a city’s vibe and gaining a loyal fan base among beer drinkers in their community. Check it out.
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