We love pushing boundaries around here and doing things no one else has ever done. So here’s a shout out to Cardi B for achieving something no other female rapper ever has: having two Number One hits on Billboard’s Hot 100. Crazy, right? And she’s only the fifth female rapper to even hit the top of the charts, in good company with Lauryn Hill, Eve, Nikki Minaj and Foxy Brown. But what got her there is more than just her musical talent and drive. A natural at self-promotion, the regular degular Bronx girl has taken authenticity to the next level to build her brand and her following. Check out what goes into creating the Cardi B Effect.
Artist of the Week: Cardi B
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