Here at Yalo, we celebrate Defy and Fly thinking and creativity. Last week, we were impressed by the Glitter Bomb. This week, we celebrate the mayor of Elk Grove Village, Illinois, for thinking out of the box and then making it a reality. His crafty thinking led to his town being the sponsor of the Makers Wanted Bahamas Bowl, including on-field branding, commercials and live-feed cutaways from the game to a bar in Elk Grove, packed with its proud residents. And it has generated significant buzz, with the goal of pulling in new businesses to the town to increase tax revenues. Well played, Mr. Mayor. Read about it here.