Reach Your Online Potential with a Digital Advertising Audit

Struggling to make the most of your digital advertising? You’re not alone. Between shifting algorithms, rising ad costs, and endless options for where to spend, it’s easy to wonder whether your efforts are really paying off.

Whatever your motivations may be, we’re here to help you achieve them.

A digital advertising audit isn’t about pointing fingers or ripping apart your strategy. It’s about taking a clear, honest look at what’s working, what’s not, and where there’s room to grow. We don’t believe in a one-size-fits-all approach, so we’ll tailor our recommendations to fit your specific needs.

For some brands, the goal might be more leads or higher sales. For others, it’s building awareness, connecting with the right audience, or even carving out a stronger role in their industry. No matter the endgame, an audit offers the kind of insight that helps you align your advertising with your bigger picture.

Here’s how we tackle digital advertising audits:

1. Define objectives: Before we begin the audit, we clearly define objectives. What is our client hoping to achieve with their digital advertising? Are they looking to increase website traffic, generate more leads, or improve ROI? Having a clear set of objectives helps focus the audit and ensure that we are measuring the right metrics.
2. Gather data: We collect all the relevant data from their website, email, and social and digital ad channels. This should include metrics such as website traffic, click-through rates, conversion rates, engagement rates, and cost-per-acquisition. We use tools like Google Analytics, social media analytics, and email marketing software to gather this data.
3. Evaluate website: We start by evaluating the website, checking for any technical issues that may be impacting SEO or user experience. We also look for broken links, slow loading times, or any other issues that may be negatively impacting the website’s performance.
4. Evaluate email marketing: Review email marketing campaigns to determine if they are achieving the client’s goals. Evaluate open and click-through rates, as well as conversion rates. Make sure that their email campaigns are optimized for mobile devices and that they are using best practices to avoid ending up in spam folders.
5. Evaluate social media channels: Evaluate social media channels to determine if they are reaching the target audience(s) and generating engagement. Look for opportunities to improve content and engagement strategies. Determine which social media channels are providing the most ROI.
6. Evaluate digital advertising campaigns: Evaluate digital advertising campaigns to determine if they are delivering results. Look at cost-per-click, cost-per-acquisition, and return on ad spend. Identify any areas for optimization, such as targeting or creative.
7. Identify strengths and weaknesses: After evaluating each channel, identify the strengths and weaknesses of the digital advertising strategy. Determine what is working well and what needs improvement.
8. Develop an action plan: Based on our findings, we develop an action plan to improve the client’s digital advertising strategy. We prioritize the changes that will have the biggest impact on their objectives. Set measurable goals and track progress over time.
9. Implement action plan: Implement the changes identified in our action plan. Monitor progress and make adjustments as needed.
10. Review and refine: Conduct regular reviews of the digital advertising strategy to ensure that we are staying on track and achieving the client’s objectives. Refine the strategy as needed to keep pace with changes in the market and new opportunities.

A fresh look at your digital advertising can uncover opportunities you didn’t even realize were on the table. If you’re ready to see where your campaigns stand and how they could work harder for you, reach out. We’ll dig into the details, cut through the noise, and help you build a strategy that actually delivers.