You probably don’t spend a whole lot of time thinking about the spices in your cabinet. But like most products, they eventually require a rebrand—and sometimes these refreshes demand attention. B&G Foods was seeking to build a website for their line of Dash spices and seasoning as a way to show off their new, modern look and feel.
In support of that vision, Yalo created new typography, photography and visual styles throughout the site, using AI as a resource to fill in the gaps for missing content. For instance, AI allowed us to create striking visuals of food and spices in motion, as if the food and seasonings were suspended in air. This added a new level of vibrancy—in other words, adding seasoning to the site itself. We tackled a new content strategy, handling the design and development for the launch of the new site experience, including work that allows for future social content and reviews. The result? A site as bold as the spices themselves.
Services
- UX / UI
- Web Development
Industry
- Food and Beverage
