PDI:
A Pretty Darn Incredible Brand Evolution

Get it? PDI? Pretty Darn Incredible?

A brand evolution has many moving parts. It’s more than just changing a look and feel, it’s the research and planning that goes into the initiative before any changes are made,  and the maintenance that goes into constantly reinforcing the new brand voice—plus everything in between. 

PDI Kitchen, Bath and Lighting is known in the plumbing and homebuilding industry for outstanding products and customer relationships. While they had a great reputation on the industry side of things, they were relatively unknown to the public. Enter: Yalo. 

When Yalo and PDI began their partnership, PDI had just renovated their public-facing showroom with a curated selection of high-end products and finishes. They also expanded their ecommerce offerings.  They needed a brand refresh to match these initiatives, breathing new life into the website’s look and feel and updating their communications. 

Yalo started where most brand refreshes start—with a new logo and visual identity system. We took their old logo and evolved it to reflect an elevated look and feel, while still alluding to their legacy logo in order to utilize brand equity built over 45 years. We also developed a brand architecture and corresponding identity system for use in acquisitions. 

Why do people renovate their home? What goes into deciding where to spend money and which styles to choose? When developing PDI’s advertising campaigns, we looked at the psychology behind home renovation, and used this mindset to develop fun yet elegant messaging, positioning PDI as a trusted, reliable source to bring their vision to life. 

We also created an elevated user experience on the PDI site, enhancing the user interface to reflect PDI’s premium positioning. 

Last but certainly not least (also, not technically last, since we continue to evolve the brand), we shot :30 and :15 commercials which spoke to the fun side of home renovation while still showcasing PDI’s offerings.