The Time For Advertisers To Embrace Artificial Intelligence Is Now

Major digital media companies like Facebook, Twitter and Snapchat certainly are way ahead of the curve. Facebook is reported to have a team of at least 150 people working on AI and machine learning, using it to do everything from recognizing faces in photos and serving the right content in your newsfeed to targeting you with the most relevant ads based on your profile and interests. Meanwhile, Twitter has been snatching up AI startups left and right: first Madbits in 2014, then Whetlab in 2015, and most recently the visual processing company Magic Pony. Snapchat has been rolling out a goal-based bidding platform that uses machine learning to predict which users are most likely to swipe a certain ad so they can optimize advertisers’ bid rates accordingly.Read more here.