The end of summer marks a transition into the fall season, and it’s an important time to consider the changes that come with it. In marketing, this means considering how your brand can stay relevant during such a busy time of year—and whether or not your strategy needs updating.
With that in mind, here are some top trends we expect will dominate marketing conversations as August begins.
Adapting Media Mixes To Changing Consumer Habits
In addition to demanding the content they want, where they want it, and when they want it, consumers also expect that content to be interconnected. That’s where we start to see cohesion become critical across media platforms, and media start to blend into other sectors. Adjust your media mix to adapt to massively changing consumer habits.
Personalizing According to Customer Behaviors
If brands want to stay ahead of the curve, they need to get on the personalization train. The surge in online interactions since the onset of the pandemic escalated expectations—giving consumers more exposure to the personalization practices of e-commerce leaders and raising the bar for everyone else. From web to mobile and in-person interactions, consumers now view personalization as the default standard for engagement.
Aligning Brand Practices With Consumers’ Values
Today’s discerning customers have high expectations from the brands they choose to associate with and they are actively making choices based on brands’ alignment with their personal values. A purpose, rather than a promise, moves consumers to align themselves with a brand.
Telling Micro Stories
With TikTok, Instagram Reels and YouTube Shorts, everyone’s attention span is getting shorter and shorter. We need to be able to hook people in the first three seconds – helping people understand the story by fixing down its key turning points. This is the approach screenwriters have been using for decades, and it works very well.
Exploring The New Frontier Of The Metaverse
The Metaverse and Web3 are the future of the internet. This multifaceted extension of our physical reality, where gaming, social networks, unconventional presences and crypto converge to create new avenues is creating new opportunities for businesses with a curious digital mindset.
We know there are many different marketing strategies to choose from and we want to help you find what works best for your business. By understanding what your audience wants and how they consume content, we can ensure that your brand will grow successfully.