It’s officially Pride month and the 50th anniversary of the first-ever Gay Pride marches in the U.S. But if your brand is treating this powerful occasion as another Hallmark holiday you can simply glom onto to gain relevance, you’re probably doing it wrong. Turning your logo rainbow is fun and shows you’re onboard with the cause of inclusivity, but here are four more meaningful ways marketers can show their support for the LGBTQ+ community this month without pandering or exploiting the cause.
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