Skinnygirl Products Case Study

Adding strength to the Skinnygirl web presence 

Skinnygirl is a brand under the B&G family dedicated to providing the highest quality low calorie product options to consumers, including dressings, preserves, and snacks. As the Skinnygirl brand continues to grow, they are expanding their business into the Canadian markets. This created the need for a brand awareness push which included a Canadian website.  

The challenge was website design & development that would include both an English and French version. The French version needed to be fully translated and match the exact design of the English version of the website—all within a 30-day timeframe.  

Translation? Working smarter and faster. 

The Yalo team started by working with the client to get a feel for their wants and needs when it came to the new website. Once we decided on the look for the website, Yalo’s development team began building out the English version—while the translators simultaneously worked on the French translation. This strategy saved the Skinnygirl team time and allowed the English site to go live in the interim—meaning faster promotion of products.

We then had to merge the French and English versions into a seamless experience that the user could flip back and forth between with ease. The result? Two websites in one that stay true to the brand, all in a—rather skinny—timeline. 

Interested in what Yalo can do for your website design & development needs? Please scroll to the bottom of this page and click the Contact Us button to get started. You’ll be saying “Merci” in no time at all!

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