Web and User Experience (UX) Design Strategy

What makes a website successful? It goes beyond just look and feel (although that’s certainly part of it). An effective website must marry intuitive design and user experience with simplicity and functionality. And designing for simplicity is usually anything but. Allow Yalo to handle the creative heavy lifting for you!

Our UX services cover every stage of site design, with careful attention to each step:

UX Audits tell us which parts of your existing site are working, which parts aren’t, and how users are interacting with it. It’s generally the first step in our design approach.

UX Audit

When designing a site, it’s important to know who is using it and how, gathering the insights we need before moving into UX.

User Research

Once we know who is using your site, we can create a journey map showing how they interact with it, including how they find your site and how long they engage with it.

User Journeys Maps

This approach starts by designing the smallest components and builds on it using an additive approach, creating repeatable content. This helps with speed and scalability.

Atomic Design / Modular Design

Wireframing helps us plot the structure of the layout and how information will be presented, and prototypes build onto wireframes with color, design elements, and content.

Prototyping & Wireframes

We design for both user interaction and visual engagement—meaning we make the site look really good (and really in brand), plus make it intuitive and simple to use.

Interaction & Visual Design