B&G Foods has more than 50 brands of household-name packaged and canned foods, such as Green Giant, Weber, Cream of Wheat and Crisco. Each of these brands has a separate web presence, but since many were added to the portfolio via acquisition, they were built on many different platforms and web technologies. B&G Foods needed all of their web properties combined into a single, industry-standard web platform for easier management and consistency.
Yalo has been retained to support and maintain all of the migrated B&G sites for a number of years, as well as to support bringing all new acquisition sites into the new environment or develop new sites altogether, such as BakingAtHome.com. Our front and back-end Web development expertise as well as other creative services and project management skills enabled B&G Foods to present their cornucopia of food brands at the same digital table.