Woodruff Park

The Work

Woodruff Park is located in the very center of Atlanta, surrounded by a constantly changing environment. It’s been at the crossroads of commerce, government, and education for 35 years, but has seen revitalization efforts stalled in recent times. To help change the perception of Woodruff Park and attract more visitors that reflect Atlanta’s rich diversity, MFN developed a new brand identity and logo showcasing just how special and vibrant the area really is. Because at Woodruff Park we’re all ATLiens.