The Challenge

Offering high-end, luxury outdoor products to consumers, Struxure was looking to elevate their presence in the marketplace.

Yalo was asked to conceptualize and execute their future brand with a focus on scalability to complement Stuxure’s expanded offerings.

Services Provided

  • Brand & Identity
  • Marketing Communications
  • Site Design

Our Approach

Yalo delivered a clean, modern, tech-focused brand. We began with naming exercises to explore new options that would accurately reflect where the brand was headed. Then we continued the process with brand exploration and refinement.

The new brand was carried across all Struxure collateral, in national ads in high-end home and shelter publications, and in an immersive online experience that showcased product features and functionality.

More than just a name

Yalo ensured all name options were free of trademark constraints in Struxure’s industry sector and included URLs available for purchase, ensuring requirements were in place to begin our complete brand overhaul. Once a preferred list was established, Yalo explored colors and marks to give visual life to the names.

We want you to Yalo-fy it!

Scott Selzer, CEO Struxure Outdoor

Once Struxure was selected as the new company name, we focused on the visual exploration and continued to narrow-down the direction of the mark. A color palette was chosen and a final logo was refined to capture the new Struxure brand. With the foundation of their new identity in place, it was time to put the brand into action.

Interactive Site

Rebranding was only part of elevating Struxure’s presence amongst consumers. Building a robust and interactive digital presence on a Drupal platform established a competitive and future-thinking website. Yalo also delivered a 360° VR experience to showcase their products to homeowners, businesses, architects, designers and potential dealers.

Several interactive features create engagement with prospective customers while explaining product features and showcasing designs. With a few clicks, users can interact with the pergola systems to open, close and pivot the louvers–just as they would at home.

The 360° VR experience — viewable on a browser, but also available as a more immersive experience in a headset — gives the feeling of being under one of Struxure’s pergolas. Users learn details about the product while viewing inspiration galleries and controlling its features in real time.

The Future Is Bright

Yalo brought a creative sophistication to a luxury pergola product that transforms outdoor spaces. By focusing on messaging while building brand assets, website architecture and print ads, Yalo enabled Struxure to reach residential and commercial audiences and illustrate all the possibilities Struxure has to offer. Yalo’s speed to rebrand delivered a fast flip for new name, new logo, brand guidelines and consistent rollout of assets.