Kimberly-Clark

The Challenge

Manufacturing giant, Kimberly-Clark is a large organization with development agencies working around the world. They had little brand control in place, disparate design and inefficiencies in the digital design processes. They needed a new process and system to protect their brand identity as well as support their size and vast locations.

Services Provided

  • Design Systems
  • DSM
  • Stakeholder Interviews
  • User Personas
  • UX Audit

With Kimberly-Clark’s distributed network of design agencies all over the globe, our brand team was finding it nearly impossible to maintain control of the K-C Brand.

USER EXPERIENCE EXECUTIVE

Our Approach

Yalo built a design system and process workflow to create a single source of truth, ensuring design and development consistency, reduced design debt and to ultimately speed up development time.

An Integrated Program

The Design System Manager is the backbone for the entire Governance process drawing upon elements from each layer/level. It drives efficiency and streamlines the brand management and design process.

Research & Discovery

We began by interviewing stakeholders across teams in development, brand and creative to capture current challenges and clearly define what success would look like for Kimberly-Clark. Yalo created personas for members across these different areas to capture varying pain points, drivers, and success factors for designing at scale. Current technologies and processes were documented to ensure any new process was comprehensive.

Diving In

Utilizing aspects of Sketch, Figma and InVision DSM and InVision Cloud, Yalo defined a repeatable and scalable DSM solution for global asset management. Our solution allows for version control, roles & permissions, documentation and change management capabilities.

New workflows took into account software and processes necessary for the K-C design and development process.

Yalo defined version controls and roles and responsibilities for the K-C team to maintain their single source of truth.

With Digital Yalo’s help, we were able to build a design system that is very easy to use and will not only help maintain that Brand control, but assist in the speed to market of our digital designs – which is critical.

User Experience Executive

Results

With the DSM complete, K-C is excited about upcoming projects the DSM can be utilized for and we are working with them to onboard agencies to their new process. K-C has been thrilled with the work, declaring it a “wonderful foundation” and we are actively exploring new DSM opportunities within the K-C brand portfolio.