The Work

Illumagear makes professional-grade personal active safety systems for industrial applications and high-risk environments. We highlighted (pun intended) that their product is indisputably better, safer and much more convenient than the competition’s and threaded their brand message through every piece of marketing communications. Repetition adds meaning!

The Results

We helped a little known “headlamp” become an indispensable tool for getting the job done safely. Plus, we made it look pretty darn cool and sci-fi sensational. We earned our wings… at least our halos.