Back to Nature

The Challenge

Creating plant-based snacks for more than 60 years, Back to Nature revamped its packaging and needed their website to complement the new design. They also wanted to manage the site through a new content management platform. With new boxes hitting retail shelves nationwide after the new year, Yalo had just six weeks to deliver.

Services Provided

  • Information Architecture
  • Site Design
  • Wireframes

Our Approach

Under an incredibly tight deadline, Yalo’s team launched a new site borrowing from the existing design featuring new logos, product images and nutrition panels for 70+ products. Simultaneously, as a second phase, we layered the new packaging into the site to inspire its new design.

Speed to Market

The project kicked off before Thanksgiving, with the first phase launching just after the holidays. Yalo rolled out the project on schedule, just as consumers were seeing new packaging in stores. 

Front to Back-end Development

While the initial launch was being built and delivered, Yalo simultaneously prepared the new site and content management system to immediately follow with phase two.

A Sweet Success

From idea to fruition Back to Nature is thrilled with the quick turnaround as well as the design and functionality of the updated site.

The Results

Building on this partnership, Yalo continues to support BTN as it expands into a multi-site migration.