Primrose Schools, a national family of accredited early education and care schools, was looking to attract a higher caliber teaching candidate. They needed to articulate that employees are not only serving young children, but working at Primrose Schools builds their future career.
With over 400 schools nationwide, Primrose Schools needed a technical solution to support established schools, new schools, new markets and filling open positions across locations.
With their team, Yalo determined the experience needed to tell the broader story and benefits of working in the Primrose Schools environment. We created a digital experience on their site dedicated entirely to careers.
The new careers site integrated testimonials from teachers and school leadership, videos and benefits of a Primrose Schools Career. The integration of CareerPlug showcases open positions across all schools and search capabilities to find schools near you with openings.
Each career track has a dedicated page to show a day in the life of Primrose Schools. There is also a page dedicated to the National Support Center for Primrose Schools corporate openings as a growing Franchise early childhood education provider.
In addition to the core career pages, Yalo developed a new careers page for individual schools that includes CareerPlug integration for openings and personalized content for the community and schools. This dedicated page and technology allows schools to post openings faster to find the right talent.
The site is now live and features current openings, articles, sources for teachers and a day-in-the-life video of the unique Primrose School. Primrose Schools had 250 schools adopt the new solution in the first week of launch and nearly full adoption in the first 90 days. The Careers site has had over 80K visitors and schools are finding the right talent daily!
The excitement and success of the new launch has new careers focused metro pages coming soon to promote the growing schools across the nation. The aggregation of open positions will help potential hires find their new career and home with Primrose Schools!