First Project in Partnership with New Client, Tequilas & Wine
ATLANTA — September 4, 2018 — Atlanta foodies, tequila aficionados and folks who just like to have a good time exploring new tastes and culture have a treat in store. On September 15 at Atlantic Station, Yalo’s newest client, Tequilas & Wine will be hosting an all-day upscale tasting event featuring over 25 Mexican tequilas not yet widely available in the U.S. paired with small plates created by over 50 of Atlanta’s top restaurants.
The experience is a first step in getting the word out about some of the unique tequilas Tequilas & Wine has on its roster of imports the company is working to get on wider distribution in the states. Yalo was recently plugged in to help promote the event and has worked quickly to update website content (http://www.vivatequilafestival.com), upgrade the festival’s social presence (Facebook, Twitter and Instagram) and create a TV spot that will air on Telemundo in the week leading up to the event.
After a successful festival, Yalo and Tequilas & Wine plan to partner and drive better brand recognition for some of the tequilas the company imports, primarily Don Nacho’s product line, which includes top-shelf Blancos, Reposados and Añejos. Yalo’s scope of work is still to be determined, but likely will include a collection of digital and analog tactics designed to raise awareness and affinity among both consumers and retail/restaurant buyers.
Additionally, Tequilas & Wine will soon be bringing Kiss Wine to market with Yalo’s help. The importer has secured licensing rights from the iconic rock band and will be rolling out a red and a white with collector-worthy labeling featuring the band’s unmistakable branding. This project is also still in planning stages, but Yalo expects it to be a multi-pronged marketing effort aimed at both consumers and retail/restaurant buyers.
“To use a little tasting terminology, we feel like this relationship has some really good legs,” says Yalo CEO, Arnold Huffman. “We are excited to be a part of ¡Viva Tequila Festival!, as it’s a truly unique event for Atlanta, combining a lot of our favorite things: good food, good drink and good music. Moving forward, we believe we can help this client really make an impact in the market and see some impressive results with the right mix of marketing messages and tactics.”
About ¡Viva Tequila Festival!
This exciting one-day festival highlights the food, drink and culture of Mexico in a fun, upscale setting. The festival is dedicated to teaching the history and artistry of Tequila, as America’s new favorite sipping liquor and will feature delicious tastes from Atlanta’s best local restaurants. Our participating restaurants will pair their signature small plates with sips of the world’s finest boutique tequilas in combinations designed to dazzle your palate. If you love food, drink, music, arts and fun, you can’t miss this one-of-a-kind experience!
- Saturday, September 15 from 11:00 a.m. to 5:00 p.m.
- VIP Experience Available
- Noche After Party from 6:00 p.m. to 9:00 p.m.
The Pinnacle Pad @ Atlantic Station | 240 20th Street NW | Atlanta, GA 30363
Since 2013, Yalo has been transforming brands by injecting soul and passion into their digital presence by drawing from film, art, music and sports to create unique customer experiences. We are a team of strategists, creatives, technologists and salespeople with the chops to develop the best solutions for our clients and their customers across a variety of traditional and new media formats and platforms. Yalo is based in Atlanta, Ga., and Cleveland, Oh., with outposts everywhere you are. www.digitalyalo.com