One Step Closer to Agency of the Year, Best Integrated Campaign and Up & Coming Marketer
ATLANTA — October 31, 2016 — Technology Association of Georgia recently named finalists for its 2016 TAG Marketing Awards and Yalo is included in four categories. The three-year-old agency made the short list of potential winners for Digital Marketing Agency of the Year, Best Integrated Marketing Campaign of the Year (Small Enterprise) and Best Integrated Marketing Campaign of the Year (Large Enterprise). Yalo Strategy Director, Anne Dawson, is a finalist for Up & Coming Marketer of the Year. Winners will be announced at the TAG Marketing Awards ceremony on November 2, 2016, at the Cobb Energy Center.
“This is huge for us,” said Yalo CEO Arnold Huffman. “This is our first year participating in this show and it means a lot to be recognized, even at this preliminary level, by an organization that celebrates such a core part of our business. We’re really proud of the work we’ve done for our clients and the results and we hope our finalist status helps increase awareness of our brand and our clients even further.”
Yalo is among four finalists for Agency of the Year, with an entry highlighting work for telecom client, Star2Star, which included a paid search campaign that generated 400% more leads for the company, while reducing cost per lead by 73%.
Yalo is among six finalists for Best Integrated Marketing Campaign of the Year. The agency’s first entry, in the Small Enterprise (<$500M) subcategory, is the agency’s work for software solutions provider, Metalogix, which includes website development, Microsoft Ignite tradeshow booth design and the company’s MetaFest block party event, which drew 2,500 Microsoft Ignite attendees last month. The agency’s second entry, in the Large Enterprise (>$500M) subcategory, is the agency’s work for global manufacturing services company, Jabil. For the opening of the company’s new technology and product showcase, Blue Sky Center, Yalo created a new website, designed experiences within the center, concepted the grand opening event and created video footage and print collateral for the center.
The agency’s Up & Coming Marketer of the year nominee, Anne Dawson, is one of seven finalists for the title. She was Yalo’s first hire and has an entrepreneurial spirit combined with the whatever-it-takes attitude to get the job done. Anne is a leader and team player who approaches every project with ROI asthe goal to show the value of the Yalo partnership to clients, fluently adapting across industries and project types to create successful outcomes. “I work with a super talented team, so I’m just honored that they nominated me for this award,” said Anne. “To be named a finalist helps further validate the hard work I’ve put in over the past year to help our clients and our company grow. It’s exciting!”
About TAG & TAG Marketing Awards
Technology Association of Georgia (TAG) has emerged as a world-class membership organization and an engine for economic development for the state of Georgia. TAG’s mission is to educate, promote, influence, and unite Georgia’s technology community to foster an innovative and connected marketplace that stimulates and enhances Georgia’s tech-based economy. Every year, the technology marketing industry comes together to celebrate the best of the best at the TAG Marketing Awards — the premier event for the technology marketing community with awards bestowed to the top tech marketers in Atlanta. The 2016 TAG Marketing Awards puts the New Face of Marketing front and center – recognizing the innovators, the risk takers, the change-makers, and the up-and-comers.
Since 2013, Yalo has been transforming brands by injecting soul and passion into their presence online and off (digital, print, video, experiential), drawing from music, art, sports, and entertainment to create unique customer experiences. We are a team of strategists, creatives, and technologists with the chops to develop the best branding and marketing solutions for our clients and their customers across a variety of traditional and digital formats and platforms. Yalo is based in Atlanta, Ga., and Cleveland, Oh. and also located everywhere you are. See our collection of creative marketing services and then let’s have a conversation about your business needs. We’re here to help you succeed!