ATLANTA — January 26, 2018 — MediaPost recently named finalists for its 2017 Creative Media Awards and Yalo was included among the illustrious list of agencies delivering outstanding work in the world of media.
The five-year-old creative agency made the short list of finalists in the Branded Entertainment: Contests/Events/Experiential category, alongside industry giants Viacom and Havas Media. Yalo’s entry, a 3D Video for Jabil Packaging Solutions, literally broke the physical boundaries of a flat screen while breaking new ground at the client’s innovation centers in California and Spain. Ultimately, though, Havas took home the category’s top honors with an experience for Veuve Clicquot.
“We couldn’t be prouder to have our work recognized alongside that of some of the biggest names in the industry,” said Yalo CEO Arnold Huffman. “One thing that stood out to me was that our project was one of only two B2B entrants across all of the categories. For us, that was a validation of our unique approach that truly creates new and exciting ways for our clients to showcase their brands and their products, even in traditional B2B industries. Great honor. Great night. And incredibly inspiring. At the awards ceremony, I saw some really amazing, smart projects and am coming back to Atlanta with a bunch of new ideas we can share with our clients.”
Since launching the Jabil 3D video experience in Europe and in the US last summer, Yalo has continued to develop additional large-format video experiences for both locations, which are designed to amp up the brand experience for the innovation centers’ visitors. The latest round of experiences are set to be launched later this quarter.
About MediaPost and the Creative Media Awards
MediaPost is an integrated publishing and conference company whose mission is to provide a complete array of resources for media, marketing and advertising professionals. MediaPost is the holding company for the following entities: MediaPost.com, 30+ industry conferences and events each year nationwide and in Europe, including the OMMA, Insider Summit, Marketing and Engage conference series, seven annual award shows, and a suite of 50+ industry-focused email newsletters & blogs.
The Creative Media Awards is the only awards program that honors the media industry. The Creative Media Awards express our belief that
media — the process of buying, planning and strategy — is every bit as creative as depicting storyboards for a print or TV ad campaign. www.mediapost.com/creativemediaawards
Since 2012, Yalo has been transforming brands by injecting soul and passion into their digital presence by drawing inspiration from music, art, sports and entertainment to create unique customer experiences. We are a team of strategists, creatives, technologists and salespeople with the chops to develop the best solutions for our clients and their customers across a variety of traditional and new media formats and platforms. Yalo is based in Atlanta, Ga. and Cleveland, Oh., with outposts everywhere you are. www.digitalyalo.com