I once read a quote, that stated “Practice safe design, always use a concept” and it stuck with me. As a designer, it’s easy to make something “look pretty,” but it is the design that has a concept that stands out in the marketplace.
Rachel is an award-winning Senior Design + Marketing Professional who prides herself on the ability to translate client insights into engaging and purposeful creative solutions that drive sales revenue, client engagement and brand awareness. Her professional experience has provided her the opportunity to work across a diverse clientele — ranging from consumer products and retail to B2B and financial services. She has developed solutions that include brand strategy, retail/environmental design, product development, direct mail/catalogs, ecommerce sites + email, advertising campaign development, event branding and iPhone applications. Regardless of the client or the solution, Rachel delivers conceptual creative that exceeds expectations and delivers measurable results.