Last Call

Getting someone to take action after reading your post, ad, etc. is a true skill and a sign of a talented marketer.

You can have all the right pieces in place…from a killer headline to an amazing article, but if it doesn’t result in action, is it worth it? 

Here are 5 effective principles for writing a better Call-to-Action (CTA)

What is your goal?
When writing CTAs, start with an end goal in mind. What action do you want your audience to take?

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Who is your audience?
Knowing your audience goes deeper than creating a random marketing persona.

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Create a sense of urgency
FOMO is real. Without a sense of urgency, your audience would most likely not take any form of action. 

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Strike a balance between creativity and simplicity 
Don’t try to be too smart or witty by using phrases or words your audience doesn’t know.

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Because I said so
In 1978, Harvard professor Ellen Langer carried out a study that showed the power of using the word “because”. Instead of just telling people to do something, tell them why they should do it.

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Check out the Learning Hub for more great examples. And check out Yalo’s Marketing Communications Services when you want help with digital and analog copywriting, content and strategy that urges your readers to take the Next Step.