It Pays To Play The Long Game

In both whisky and business, it pays to play the long game.

An adept entrepreneur must understand the fundamentals of business — things like cash flow, value proposition, and marketing tactics — in order to build a foundation for a thriving company. But, more than one astute observer has made the comparison between a startup’s success and a chemistry equation.

Here are five surprising parallels between the centuries-old distilling craft and the process of starting and maintaining a new business in today’s fast-paced startup world: Read more.

Get comfortable with failure and learn from loss.

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