Taco Bell toilet Paper? Printing money from your phone? We love a great April Fool’s joke.
But we love April Fool’s Day even more when companies strike the right tone and execution in delivery of a hoax to put a smile on our faces, rather than making us look like a fool. When done right, April Fool’s Day is a perfect opportunity for brands to increase consumer engagement and deepen reach.
No fooling, here are five of our favorite, well-thought-out brand activations to celebrate the day created to add some levity into the world and poke-fun at ourselves.
Party In The Sky WestJet #FlyreFestival
Out of the ashes of Fyre Festival came WestJet’s Flyre Festival. Offering the world’s first premium in-flight music festival. The cheese sandwiches are on you though.
Taking the trend of aged whiskey to new heights, Jameson introduced triple-distilled whiskey – matured in Ireland and finished in outer space. The brand was so dedicated to pulling-the-wool over our eyes, they actually sent a bottle 110,000 feet above earth.
Tinder Height Verification Badge
No one likes to get burned by misleading dating app profiles, so Tinder fooled us all in thinking it had created a solution to the biggest lie told on its app – height! Tinder trolled users by announcing plans to introduce a height verification badge. “Simply input your true, accurate height with a screenshot of you standing next to any commercial building. We’ll do some state-of-the-art verifying and you’ll receive your badge directly on your profile”.
The Rosetta Stone – Learn to Speak Klingon
Many a Star Trek fan has marveled at their friends who seem to speak Klingon as fluently as they speak English, German, Italian, or French. Now with this complete Klingon software package you will be able to express your thoughts safely and effectively in Klingon and master the conversational skills required to conduct negotiations, request medical assistance and partake in the rich Klingon culture.
Money on Your Phone
Who wouldn’t love to print money from your phone? In the UK, PayPal tricked us all by announcing a new feature to turn your phone into a mobile ATM. Got us? We were fooled.
Do you have any brand antics up your sleeve this year? Making people laugh is one of our core competencies – let’s brainstorm some clever content!