Artist of the Week: Cori “Coco” Gauff

This 15-year old phenom grabbed the world’s attention last week by beating her longtime hero, Venus Williams, at Wimbledon and becoming the youngest player to advance to the 16th round of the tournament. Currently ranked 313th in the world, Gauff has been a dominant presence in the junior tennis circuit, winning the the Junior French Open in 2018. In 2017, at 13 years old, she became the youngest player to make the finals of the Girls’ singles at the U.S. Open. Though the Women’s Tennis Association limits the number of matches girls her age can play, and even how much time they can spend speaking to the media, we expect to continue to see a lot of her. Brands, including New Balance and Barilla, have already signed her for endorsements and in her own words, “Not many people get to play Wimbledon at 15 . . . and we’ll see where this goes.”

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