Sonic branding (also sometimes called audio branding, or sound branding) is the strategic use of sounds and music to reinforce brand identities, just as you would with certain colors or words.
In an age of information overload, consumers are demanding a break from screens. A recent report into Gen Z and millennials by Spotify found that 56% believe that audio can serve as a welcome break from too much visual stimulation. We can see this in the explosion of podcasting, audiobooks and voice assistants. You can simply look at the meteoric rise of Clubhouse to see how audio is making an impact.
Adding sound or music to your brand brings another dimension to your brand experience as it produces additional layers of emotional response that images cannot reproduce. It breaks through the rational part of your brain and resonates on a more emotional level.
Startups and small businesses with limited resources are often overshadowed by competition from big companies with larger financial resources. These businesses are now incorporating affordable yet effective sound marketing solutions such as jingles, tones, music on hold, background music, podcasts, and announcements to promote brand awareness, communications, and customer satisfaction.
Just like any other form of marketing, sound branding needs to be unique. As audio becomes a more crucial part of marketing, a personalized brand voice is incredibly valuable to your business. Before anything, think about the kind of sound that best represents your company because, beyond your visual logo, a consistent tone of voice is what helps to drive familiarity with your customers.
Hear them here: Top 10 Most Recognizable Brand Audio Logos.
Developing an audio logo may be the next logical step for companies looking to take their brand to the next level. Doesn’t this sound like a great idea? According to DesignRush, Yalo is one of the Top Atlanta Digital Marketing Agencies. So, let Yalo turn up the volume on your brand.